Free Companion Toolkit
Course Templates
Fill-in-the-blank tools that turn the book’s methods into ready-to-use frameworks. Copy any template, drop in your details, and build your course faster.
Course Outline Template
Course Title: [Your Course Title]
Target Learner Persona: [Your Learner Persona, e.g., Beginner Photographers]
Course Goal: [One-sentence goal, e.g., Teach beginners to take stunning photos in 30 days]
Total Duration: [e.g., 4 weeks, 10 hours]
Modules:
Module 1: [Module Title, e.g., Introduction to Photography]
– Lesson 1: [Lesson Title, e.g., Understanding Your Camera]
– Content: [Brief description, e.g., Explain camera settings]
– Activity: [e.g., 5-minute camera setup exercise]
– Assessment: [e.g., Quiz on settings]
– Lesson 2: [Repeat structure]
Module 2: [Repeat structure]
[Add more modules as needed]
Engagement Elements (Chapter 8):
– Gamification: [e.g., “Shutter Star” badge for completing Module 1]
– Quick Win: [e.g., 5-minute activity to capture a photo]
– Community: [e.g., a discussion prompt for your community group]
Resources Needed: [e.g., Video platform, worksheets]
- Use the Chapter 8 prompt: “Create a 5-minute activity for a lesson on [topic] that gives [your learner persona] a quick win” to design activities.
- Use the Chapter 15 prompt: “Suggest 3 evergreen content ideas for a course on [your topic] for [your learner persona], including one lesson outline” to ensure timeless lessons.
- Test with 2–3 learners to confirm clarity and engagement, per Chapter 8’s assignment.
See a filled-in example
Course Title: Photography Basics
Target Learner Persona: Beginner Photographers
Course Goal: Teach beginners to take stunning photos in 30 days
Total Duration: 4 weeks, 8 hours
Modules:
Module 1: Getting Started with Photography
– Lesson 1: Understanding Your Camera
– Content: Explain aperture, shutter speed, and ISO
– Activity: 5-minute camera setup exercise
– Assessment: Quiz on camera settings
– Lesson 2: Framing Your Shot
– Content: Teach rule of thirds and composition
– Activity: Take 3 photos using composition rules
– Assessment: Share photos in your community group
Module 2: Mastering Light
[Repeat structure]
Engagement Elements:
– Gamification: “Shutter Star” badge for Module 1 completion
– Quick Win: Capture a well-lit photo in 5 minutes
– Community: “Share your best photo!” prompt for your community group
Resources Needed: Camera, Canva for worksheets
Lesson Script Template
Lesson Title: [e.g., Understanding Your Camera]
Learning Outcome: [One thing the learner can do after this lesson, e.g., Adjust aperture, shutter speed, and ISO]
Hook (30–60 seconds): [Open with a question, problem, or promise]
Teach (main content):
– Point 1: [One idea, e.g., What aperture does]
– Point 2: [One idea, e.g., What shutter speed does]
– Point 3: [One idea, e.g., How ISO ties them together]
Demonstrate: [Show an example, screen share, or walkthrough]
Practice / Quick Win: [A 2–5 minute action the learner does now]
Recap: [Restate the outcome in one sentence]
Next Step: [What to do or watch next]
Estimated Length: [e.g., 6–8 minutes]
- Use the Chapter 5 prompt: “Write a lesson script on [your topic] for [your learner persona] with a hook, three key points, and a quick-win activity.”
- Keep each lesson focused on one outcome. If you have two, split it into two lessons (Chapter 3).
- Use the Chapter 7 prompt: “Turn this lesson script into clean voiceover narration with short, spoken sentences [paste script].” to prepare for recording.
See a filled-in example
Lesson Title: Understanding Your Camera
Learning Outcome: Adjust aperture, shutter speed, and ISO in manual mode
Hook: Tired of dark, blurry photos? In the next 7 minutes you’ll control your camera with confidence.
Teach:
– Point 1: Aperture controls light and background blur
– Point 2: Shutter speed freezes or blurs motion
– Point 3: ISO brightens the image when light is low
Demonstrate: Screen recording adjusting each setting on a sample photo
Practice / Quick Win: Take one photo in manual mode using the settings shown
Recap: You can now balance aperture, shutter speed, and ISO for a clear shot
Next Step: Move to Lesson 2, Framing Your Shot
Estimated Length: 7 minutes
Sales Page Template
Headline: [Compelling headline, e.g., Master [Your Topic] in [Timeframe]!]
Subheadline: [Benefit-driven hook, e.g., Transform your skills with ease]
Introduction:
– Story: [Personal or learner story, e.g., I went from novice to pro in 6 months]
– Problem: [Learner’s pain point, e.g., Struggling to learn [Your Topic]?]
Benefits:
– Benefit 1: [e.g., Learn practical skills in just 10 minutes a day]
– Benefit 2: [e.g., Join a supportive community of learners]
– Benefit 3: [e.g., Get lifetime access to evergreen content]
Course Details:
– Duration: [e.g., 4 weeks]
– Format: [e.g., Videos, quizzes, your community group]
– Price: [e.g., $99 or tiered options]
Testimonial: [Quote from a learner, e.g., “This course changed my career!”]
Call to Action: [e.g., Enroll Now and Start Today!]
SEO Keywords: [e.g., learn [Your Topic] online, [Your Topic] course]
- Use the Chapter 9 prompt: “Write a 300-word sales page for a course on [your topic] for [your learner persona] in a conversational tone, including a headline, story, benefits, and CTA.”
- Optimize with: “Suggest 5 SEO keywords for a course on [your topic] and integrate them into this sales page [paste draft].”
- Test headlines with: “Generate 2 alternative headlines for a sales page on [your topic] for [your learner persona].”
- Share with 2–3 people to confirm appeal, per Chapter 9’s assignment.
See a filled-in example
Headline: Master Photography in 30 Days!
Subheadline: Capture stunning photos with confidence, no experience needed
Introduction:
– Story: I went from blurry snapshots to pro-level photos in 6 months
– Problem: Struggling to take photos you’re proud of?
Benefits:
– Benefit 1: Learn camera skills in 10 minutes a day
– Benefit 2: Join our community of photographers
– Benefit 3: Get lifetime access to timeless lessons
Course Details:
– Duration: 4 weeks
– Format: Videos, quizzes, community group
– Price: $99 (Basic) or $149 (Pro with coaching)
Testimonial: “This course made photography fun and easy!” – James
Call to Action: Enroll Now and Start Snapping!
SEO Keywords: learn photography online, photography course
Launch Plan Template
Course Title: [Your Course Title]
Launch Date: [e.g., March 15]
Price: [e.g., $99, or tiers: $99 Basic / $149 Pro]
Pre-Launch (2 weeks before):
– Warm-up content: [e.g., 3 tips shared with your audience]
– Interest list: [e.g., Collect emails with a free lead magnet]
Launch Week:
– Day 1: [e.g., Open enrollment, send announcement email]
– Day 3: [e.g., Share a testimonial or behind-the-scenes]
– Day 5: [e.g., Answer common questions and objections]
Launch Day:
– Offer / bonus: [e.g., Early-bird discount or bonus lesson]
– Call to action: [e.g., Enroll now, doors close Friday]
Post-Launch:
– Follow up with non-buyers: [e.g., One reminder email]
– Onboard new learners: [e.g., Welcome message + first step]
Success Metric: [e.g., 20 enrollments in the first week]
- Use the Chapter 10 prompt: “Create a one-week launch plan for a course on [your topic] for [your learner persona], including promotional content and a pricing suggestion.”
- Draft your emails with: “Write a 3-email launch sequence for a course on [your topic]: announcement, reminder, and last chance.”
- Keep your first launch simple. You can add tiers, affiliates, or webinars once you have proof it sells (Chapter 12).
See a filled-in example
Course Title: Photography Basics
Launch Date: March 15
Price: $99 Basic / $149 Pro with coaching
Pre-Launch (2 weeks before):
– Warm-up content: 3 quick photo tips shared with my audience
– Interest list: Free “5 Phone Photo Fixes” guide to collect emails
Launch Week:
– Day 1: Open enrollment, send announcement email
– Day 3: Share a student before-and-after photo
– Day 5: Post answers to common beginner questions
Launch Day:
– Bonus: Free lighting cheat sheet for the first 20 learners
– Call to action: Enroll now, doors close Friday
Post-Launch:
– Send one reminder email to non-buyers
– Send new learners a welcome message and their first lesson
Success Metric: 20 enrollments in the first week
Learner Persona Template
Learner Name: [Fictional name, e.g., Sarah Smith]
Age Range: [e.g., 25–35]
Occupation: [e.g., Marketing Professional]
Goals:
– Primary Goal: [e.g., Learn [Your Topic] to advance career]
– Secondary Goal: [e.g., Gain confidence in [Your Topic]]
Pain Points:
– Challenge 1: [e.g., Limited time to learn]
– Challenge 2: [e.g., Overwhelmed by complex resources]
Learning Preferences:
– Format: [e.g., Short videos, hands-on activities]
– Engagement: [e.g., Prefers community interaction via an online community]
Demographics: [e.g., Urban, tech-savvy, English-speaking]
Motivations: [e.g., Wants quick, practical results]
- Use insights from Chapter 2’s learner persona process to fill in details.
- Align engagement strategies with Chapter 8’s prompt: “Generate 3 discussion prompts for a community group for a course on [your topic] for [your learner persona].”
- Test with 2–3 potential learners to validate accuracy, per Chapter 2’s validation focus.
See a filled-in example
Learner Name: Sarah Smith
Age Range: 25–35
Occupation: Marketing Professional
Goals:
– Primary Goal: Learn photography to create better brand visuals
– Secondary Goal: Build confidence in camera skills
Pain Points:
– Challenge 1: Limited time due to busy schedule
– Challenge 2: Overwhelmed by technical jargon
Learning Preferences:
– Format: Short videos, 5-minute activities
– Engagement: Active in online communities for feedback
Demographics: Urban, tech-savvy, English-speaking
Motivations: Wants quick, professional-looking photos
Feedback Survey Template
Survey Title: [e.g., Feedback for [Your Course Title]]
Introduction: [e.g., Help us make this course better! Takes 5 minutes.]
Questions:
1. [Rating, e.g., On a scale of 1–5, how clear was the content?]
2. [Open-ended, e.g., What was your favorite lesson and why?]
3. [Open-ended, e.g., What could be improved in the course?]
4. [Rating, e.g., How engaging were the activities (1–5)?]
5. [Open-ended, e.g., How has this course impacted your skills?]
Closing: [e.g., Thank you! Join our community group to stay connected.]
Delivery Method: [e.g., Email, Google Form]
- Use the Chapter 11 prompt: “Write a 5-question feedback survey for a course on [your topic] for [your learner persona].”
- Analyze responses with: “Summarize this feedback [paste responses] and suggest 3 improvements for my course.”
- Share with 5–10 learners, per Chapter 11’s assignment, to gather insights.
See a filled-in example
Survey Title: Feedback for Photography Basics
Introduction: Help us improve your photography journey! Takes 5 minutes.
Questions:
1. On a scale of 1–5, how clear was the content?
2. What was your favorite lesson and why?
3. What could be improved in the course?
4. How engaging were the activities (1–5)?
5. How has this course improved your photography skills?
Closing: Thank you! Join our community group for more tips.
Delivery Method: Google Form via email
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From Craft Your First Online Course with AI by Georges A. Farah · georgesfarah.com